Other water filtration brands are more well-known, but none of them touch the performance of ZeroWater for removing impurities and facilitating a healthy lifestyle. I wrote a variety of print, broadcast, video and online materials for the company as they started to grab market share from leaders Brita and Pur—and I also penned the tagline they use to this day (“Get More Out of Your Water”).

Brand Essence Video

TV Ad: “Whiteboard”

Print Ad: “Get Zero”

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