Mexico was keenly interested in reintroducing itself to American audiences as young, tech-savvy, thoroughly cosmopolitan and an ideal economic partner. I assumed lead copywriting duties for a well-received and heavily viewed video series that aimed to shift perceptions, tell personal stories and encourage exploration south of the border.
Brand Essence Video
Profile Video: David Pompa
Profile Video: Real Calvillo Maliarts
Profile Video: CDC Guadalajara
Promotional Video: Aerospace Industry