Facing declining ticket sales and a ripcurrent of negative publicity in the wake of a scathing documentary film, SeaWorld wanted to remind people that there’s a lot more beneath the surface than critics realize. I was lead writer on three print campaigns that showed that the bond between animals and humans at SeaWorld is far thicker than water.

Print Ad: “Brought To You – Penguins”

Print Ad: “Brought To You – Pilot Whales”

Print Ad: “Beneath The Surface – Seal”

Print Ad: “Beneath The Surface – Turtle”

Print Ad: “Westberg”

Print Ad: “Nollens”