NEW YORK CITY DEPARTMENT OF TRANSPORTATION

The serious (and sometimes fatal) outcomes of driving drunk don’t just happen. They’re the result of a series of increasingly bad decisions. I wrote all copy for the “Where To?” campaign, which emphasized personal choice before, during and after a night involving alcohol. It ran broadly across New York City—and won three Telly Awards and a PR News “Platinum PR” Award.

TV Ad: “Where To?”

Radio Ad: “Where To?”

Interactive Infographic

Billboard: “Where To? – Subway/Hearse”

Billboard: “Where To? – Cab/Police Cruiser”

App Screenshots (Get BAC NYC)

Bar/Restaurant Coasters