The serious (and sometimes fatal) outcomes of driving drunk don’t just happen. They’re the result of a series of increasingly bad decisions. I wrote all copy for the “Where To?” campaign, which emphasized personal choice before, during and after a night involving alcohol. It ran broadly across New York City—and won three Telly Awards and a PR News “Platinum PR” Award.
Billboard: “Where To? – Subway/Hearse”
Billboard: “Where To? – Cab/Police Cruiser”
App Screenshots (Get BAC NYC)